Study in Chinese Individual Investors Through Behavioral Finance

Due to rapid growth and development in China's economy, there is also a dramatic China’s financial market. With that, the market has been attracting people get into investment, even though lot of them do not have any knowledge or experience about investment. The entering those investors just brings more opportunity but increases uncertainty due their irrational behavior. purpose providing insight market, this paper will study behavior Chinese psychological biases that affect based on behavioral finance.